Designer Response Short 2

Milton Glaser as born June 26, 1929 in New York City. He is among the most celebrated American graphic designers and is best known for the "I Love New York" logo, his "Bob Dylan" poster, the "DC bullet" logo used by DC Comics from 1977 to 2005, and the "Brooklyn Brewery" logo.

"I Love New York"
 http://www.designrelated.com/inspiration/view/editor/entry/3352/milton-glaser-i-love-new-york-logo


Bob Dylan poster: http://thescienceofdesign.blogspot.com/2009/09/milton-glaser.html


"DC bullet": http://www.boldbold.net/inspiration/milton-glaser


"Brooklyn Brewery" http://www.elastic-media.com/wp-content/uploads/2010/03/brooklyn-brewery-logo.png

Milton is a prolific creator of posters and prints. He is also a renowned architectural designer. He worked on a four year project on Rubin Museum of Himalayan Art which included establishing tone and spirit. The museum has one of the most elegant interiors in New York today. Glaser was educated at Copper Union and the Academy of Fine Arts in Bologna, Italy. He was the founder and president of Push Pin Studios, which he started up with some of his Copper Union classmates. He also founded the New York Magazine with Clay Felker in 1968. In 1974, he started his own studio called Milton Glaser Inc. The main concepts that his studio works on today are corporate identities (logos, stationary, brochures, and website design), environmental and interior design (interiors and exteriors of restaurants, shopping malls, supermarkets, and hotels), food and beverage packaging, and product design. Some of Milton Glaser Inc's main clients include: Brooklyn Brewery, Jet Blue, Target, Coach, Trump, and Eleven Madison Park. His work can be characterized by directness, simplicity and originality. His work is inspired by schematic drawing styles with images of flat shapes formed by thin, black-ink contour lines. Illusions and dimensionality are two main qualities of his work in order to intensify the drawings meaning. He was won many awards throughout his career. Within the past ten years he has won two very prestigious awards. In 2004, Glaser was awarded the Lifetime Achievement Award from the Copper-Hewitt National Design Museum for his profound contribution to the contemporary practice of design. In 2009 President Barack Obama presented him with the National Medal of Arts. It is an understatement to say that Milton Glaser has had a major impact on contemporary illustration and design. I like Glaser's work because it is simple, yet does exactly what every design should do, grab and audiences attention.

Works Cited

"Milton Glaser - Biography." RoGallery.com - Online Auctions & Select Artworks Online. Ro Gallery, n.d. Web. 15 Apr. 2011. <http://www.rogallery.com/Glaser_Milton/Glaser-bio.htm>.

"Milton Glaser." Milton Glaser. Milton Glaser, Inc, 2005. Web. 15 Apr. 2011. <http://miltonglaser.com/pages/milton/mg_index.html>.

"Milton Glaser." Wikipedia, the Free Encyclopedia. Wikimedia Foundation, Inc, 27 Mar. 2011. Web. 15 Apr. 2011. <http://en.wikipedia.org/wiki/Milton_Glaser>.