Design & Color
1) How Color Influences Consumer Behavior
2) Seeing Through the Eyes of the Color-Blind Shopper: Developing Dialogues for Understanding
3) How Color Affects Your Marketing
4) Infographic: How Color Affects Our Purchasing Habits
5) Study Hints at How Colors Affect Human Behavior
6) How Does Color Affect Learning?
I have always found color to be very intriguing. It has an unexplainable way of completely changing the mood of something. Brightness and vibrancy usually indicate excitement and fun, while cool, dark colors tend to show solemness, sadness, or calmness. Based on the articles that I have read and the research that has been done on color I feel like there is a strong correlation between color and the way people respond to products. In class we briefly discussed the color wheel and why color is essential in design, including communication of information, psychology of color, and color in branding and marketing. Many companies use colors so that consumers can associate certain information with special brands. I was specifically interested in this topic because I am a marketing major and learning about color can really help with my future career. Also, there are many suggestions of how certain colors convey different moods in humans. I found all of these correlations in class to be very interesting and made me want to explore color in more depth.
How Color Affects Consumer Behavior
According to this source, color is one of the most influential factors on websites, mail, and packaging. It states that red and orange are the two colors which are most likely used to encourage consumers to buy the product. Blue and green indicate safety, which is mostly used by banks and shows the user the seller can be trusted. There are several examples in this article of websites and how they use colors to encourage what they provide.
Seeing Through the Eyes of the Color-Blind Shopper: Developing Dialogues for Understanding
I found this article to be particularly interesting because it incorporates color and the issue of accessibility as well. The article brings up a very interesting and valid point about product marketing. Companies use bright colors to catch consumers attention, but single out the color-blind population from their branding. It addresses the concern that since color-blind people process color information differently, distortions affect how consumers select products and their ability to operate effectively in shopping environments. People think that warning labels should be printed with universal labels and in colors that are not prone to color distortion (i.e. red or green).
How Color Affects Your Marketing
Color has a non-verbal communication associated when consumers view products. Sometimes colors induce a physical response, such as a raise of blood pressure with red, and sometimes it has a cultural meaning. This source briefly introduces the color wheel so the audience can follow along with their thought process. Black= power and authority. Often used in fashion to make people look thinner. Also used to make other colors pop. White is worn by doctors to imply sterility and by brides to show purity. They bring up that colors can mean different things in different cultures (Eastern=mourning/funeral). They go on to describe many other colors and the associate connected with each. This source would be important for someone to look at if they are trying to induce a specific emotion.
Infographic: How Color Affects Our Purchasing Habits
This article introduces an infographic by KISSmetrics to show readers how colors affects their purchasing decisions. 93% of shoppers indicate visual appearance as the most important factor when shopping and that color in the primary reason they purchase a specific product. Specific colors are then introduced and are explained which kind of shopper it targets. For example, yellow grabs the attention of window shoppers. They also go through the colors that attract compulsive buyers (i.e. red and orange in fast food, outlet stores, and clearance sale venues), shoppers on a budget, and traditional buyers.
Study Hints at How Colors Affect Human Behavior
A new study in documented in this articles that describes how the brain reacts to colors. Red improves attention to detail and blue triggers creativity. The study was performed on college students through cognitive tests on a computer. Since red means danger the researchers believe that people take more time to process information and read warning labels. This study is the first to associate blue with creativity, so if evidence proves it to be true there could be a big change in the future. However, the articles emphasizes that this is a subconscious reaction to color and sometimes it can have an adverse effect. For instance, they realized that if red was flashed in front of someone it deterred from their performance, possibly causing people to think of red pen marks of teachers which equals failures or mistakes.
How Does Color Affect Learning?
It is proven that children retain information longer when color is used while learning. Visual learning is a very large component of learning and color stimulates visual senses. Red, orange, and yellow increase brain activity, while blue, green and purple induce relaxation. Teachers can use these colors in the classroom while teaching and may be able to alter certain things based on possible learning disorders such as ADHD which would benefit from relaxing colors. According to this article, babies who grow up with a colorful room have an increased rate of intelligence, then those who do not. Color encourages creativity and increases the attention span of a child as well. Color also affects adults. College classrooms should be colorful to increase learning. Place of entertainment should be colorful to encourage a fun experience.
No comments:
Post a Comment